Customer Engagement Case Study
27/08/2008 by admin.
Here is a good example of how Customer Engagement can be enhanced with the use of Mind Manager software.
mindjet_webex_case_study_sales_management_us.pdf
If you would like to learn more leave a comment or email me at peter@business-sensei.com
New Business Development
25/08/2008 by admin.
In his book “The Power of Influence” Professor Tom Lambert describes a simple and effective way to sell without resorting to pressure tactics or peculiar closes.
You can purchase his book at his website www.tripleic.com
Use the comments field to learn more about this technique and the Mind Map.
What is Customer Engagement by Tom Lambert
30/07/2008 by admin.
Customer Engagement
By Professor Tom Lambert FRSA
Customer Engagement - when a substantial number of your delighted customers are proactive in promoting your company to others with similar needs and desires. It is not enough that they declare that they are willing to promote but must actually do so with sincerity.
Employee Engagement - when your relationships with your customers are so superior that you attract and retain the very best and most talented employees and your employees commit themselves to delivering ever-better goods and services to your customers at ever decreasing cost.
Top Team Engagement only occurs when every member of your top team is committed to empowering your superior employees to build relationships with worthwhile customers that will lead to growing customer engagement.
The Lambert Protocol is a unique and dynamic tool that first assesses and then helps you to build engagement in the key parts of your business. It is research-based, accurate, economical, valid and reliable.
Summary
Assessment using the Lambert Protocol will enable you to test and enhance your ability to build Customer Engagement to sustain a competitive edge that’s based on having the best sales force in the world – your customers.
What do you think about Customer Advocacy?
19/07/2008 by admin.
There is now plenty of evidence that sales growth is linked to getting your most valuable customers to advocate.
http://resultsbrief.bain.com/videos/0402/main.html
Take a look at one of the thought leaders in the field talk about advocacy.
Are you working on advocacy?
What best practice can you share?
Is it easy to generate loyalty or pretty tough?
